The Influence of Viral Marketing and Influencer Marketing Against Purchase Intention TikTok Account @Somethincofficial
Abstract
Keywords
Full Text:
PDFReferences
Akbar, A. R., Kalis, M. C. I., Afifah, N., Purmono, B. B., & Yakin, I. (2023). The Influence of Product Packaging Design and Online Customer Review on Brand Awareness and Their Impact on Online Purchase intention. South Asian Research Journal of Business and Management, 5(1), 10–18. https://doi.org/10.36346/sarjbm.2023. v05i01.002.
Azizah, L., Gunawan, J., & Sinansari, P. (2021). Pengaruh Pemasaran Media Sosial TikTok terhadap Kesadaran Merek dan Minat Beli Produk Kosmetik di Indonesia. Jurnal Teknik ITS, 10(2). https://doi.org/10.12962/j23373539.v1 0i2.73923.
Harrigan, P., Daly, T. M., Coussement, K., Lee, J. A., Soutar, G. N., & Evers, U. (2021). Identifying influencers on social media. International Journal of Information Management, 56, 102246.
Devita, V. D. (2020). Somethinc, Some By Mi dan The Ordinary Review Produk Paling Banyak Ditonton Di Tiktok. iprice.co.id. https://iprice.co.id/trend/insights/prod uk-skincare-mana-yg-paling-banyakditonton-di-tiktok/
Dwinanda, B., Syaripuddin, F. A., Hudaifi, , & Hendriana, E. (2022). Examining the Extended Advertising Value Model: A Case of TikTok Short Video Ads. Mediterranean Journal of Social & Behavioral Research, 6(2), 35–44. https://doi.org/10.30935/mjosbr/1182 0.
Apriliani, D., Arimbawa, I. G., & Wulandari, A. (2020). How Youtube Beauty Vlogger Review, Self Congruity and Price Perception Influence Impulse Buying and the Impact On Repurchase Intention (Case Study at Teenager Users of Emina Cosmetics In Surabaya). Quantitative Economics and Management Studies, 1(1), 33-43.
Mohsin, M., Kamran, H. W., Nawaz, M. A., Hussain, M. S., & Dahri, A. S. (2021). Assessing the impact of transition from nonrenewable to renewable energy consumption on economic growth-environmental nexus from developing Asian economies. Journal of environmental management, 284, 111999.
Hasena, C., & Sakapurnama, E. (2021). Leveraging Electronic Word of Mouth on TikTok: Somethinc Skin Care Product Innovation to Increase Consumer Purchase intention. Hasanuddin Economics and Business Review, 5(1), 19. https://doi.org/10.26487/hebr.v5i1.27 46
Ratnapuri, C. I., Karmagatri, M., Kurnianingrum, D., Utama, I. D., & Darisman, A. (2023). Users Opinion Mining of Tiktok Shop Social Media Commerce To Find Business Opportunities for Small Businesses. Journal of Theoretical and Applied Information Technology, 101(1), 214– 222.
Tanuwijaya, J., & Mulyandi, R. (2021). Pengaruh Viral marketing dan Turbo Marketing Terhadap Keputusan Pembelian Skincare Somethinc. Jurnal Sosial Sains, 1(5), 368–373. https://doi.org/10.36418/sosains.v1i5. 81.
Wilis, Anggoro, R., Faik, & Ali. (2022). The Effect of Digital Marketing , Influencer marketing and Online Customer Review on Purchase Decision : A Case Study of Cake Shop " Lu ’ miere ". 5(2), 155–162. https://doi.org/10.9744/ijbs.5.2.155.
DOI: https://doi.org/10.17509/ijdb.v3i1.57837
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Universitas Pendidikan Indonesia (UPI)
![Creative Commons License](http://licensebuttons.net/l/by-sa/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Indonesian Journal of Digital Business is published by Universitas Pendidikan Indonesia (UPI)
and managed by Department of Digital Business
Jl. Dr. Setiabudi No.229, Kota Bandung, Indonesia - 40154
View My Stats