Does Academic Culture Influence Student Satisfaction? State of the Covid-19 Pandemic Period
Abstract
The Automotive Engineering Education Study Program (PTO) at the Faculty of Technology and Vocational Education (FPTK), Universitas Pendidikan Indonesia (UPI), is a recently established program that is currently confronted with the challenges posed by the Covid-19 pandemic. Despite these circumstances, it is imperative for the study program to persist in delivering its academic offerings. The influence of the pandemic on academic culture has the potential to affect student satisfaction and the quality of services offered. The objective of this study was to assess the impact of service quality and academic culture on student satisfaction within the study program at PTO FPTK UPI during the COVID-19 pandemic. Descriptive and explanatory surveys are the methodologies employed in this study. The study sample consisted of 32 students enrolled in the PTO study program from the 2019-2021 cohort. The present study incorporates service quality and academic culture as exogenous variables, with student happiness being considered as an endogenous factor. The data analysis employed the technique of multiple linear regression, which was conducted using the software programs SPSS 23 and Microsoft Excel. The study's conclusions indicate that while there is no discernible impact on academic culture, there is a substantial relationship between service quality and satisfaction among students. Simultaneously, these two factors exert a significant influence on student satisfaction.
Keywords
Full Text:
PDFReferences
Aben, T., Muriyati, & Siringoringo, E. (2022). The Effect of Academic Service Quality on Student Satisfaction Level Stikes Panrita Husada Bulukumba. Comprehensive Health Care, 6(3), 159–166. https://doi.org/10.37362/jch.v6i3.956
Alsulami, H., Abualsauod, E. H., Alomar, M. A., Serbaya, S. H., Othman, A. M., & Rizwan, A. (2022). The Impact of Campus Culture on the Satisfaction Level of Engineering Students: A Metaheuristics Approach. Mathematical Problems in Engineering, 2022. https://doi.org/10.1155/2022/1899139
Arieftianto, R. (2010). Budaya Akademik dan Etos Kerja dalam Islam. https://jukurenshita.wordpress. com/2010/10/25/budaya-akademik-dan-etos-kerja-dalam-islam/
Arifin, Z. (2014). Penelitian Pendidikan Metode dan Paradigma Baru (3rd ed.). PT. Remaja Rosdakarya.
Budiarti, E. M., Supriyanto, A., & Sunandar, A. (2018). Pengaruh Kualitas Layanan, Budaya Akademik, dan Citra Lembaga Terhadap Kepuasan Mahasiswa. JMSP: Jurnal Manajemen Dan Supervisi Pendidikan, 2(3). https://doi.org/10.17977/um025v2i32018p169
Chandra, T., Ng, M., Chandra, S., & Priyono. (2018). The Effect of Service Quality on Student Satisfaction and Student Loyalty: An Empirical Study. Journal of Social Studies Education Research, 9(3), 109–131.
Halim, F., Kurniullah, A. Z., Efendi, M. B. B., Sudarso, A., Purba, B., Lie, D., Simarmata, H. M. P., Permadi, L. A., & Novela, V. (2021). Manajemen Pemasaran Jasa.
Hurriyati, R. (2015). Bauran Pemasaran dan Loyalitas Konsumen. Alfabeta.
Indahniar, A. H., Rachmawati, I. K., & Fathorrahman. (2021). Pengaruh Kualitas Pelayanan Dan Budaya Akademik Terhadap Kepuasan Melalui Brand Image Pada Mahasiswa Program Studi Destinasi Pariwisata, Politeknik Kota Malang. Jurnal Ekonomi Manajemen Dan Bisnis, 2(1).
Kotler, P., & Keller, K. L. (2016). Marketing Management (Global Edition). Pearson Education, Inc.
LTMPT. (2022). Sebaran Peminat Prodi PTO. Lembaga Tes Masuk Perguruan Tinggi. https://sidata-ptn.ltmpt.ac.id/ptn_sb.php?ptn=334&prodi=3341255&jenis=0
Malhotra, N. K. (2015). Essentials of Marketing Research (Global Edition). Pearson Education Limited.
Miller, V., & Okojie, F. A. (2022). The Impact Of College Students’ Perceptions Of Campus Customer Service Quality Levels On Student Motivation And Persistence. International Journal of Arts, Humanities & Social Science, 03(11), 1–19. https://doi.org/10.56734/ijahss.v3n11a1
Mills, K. J. (2021). Black Students’ Perceptions of Campus Climates and the Effect on Academic Resilience. Journal of Black Psychology, 47(4–5), 354–383. https://doi.org/10.1177/00957984211001195
Minhaji, A. (2013). Tradisi Akademik di Perguruan Tinggi. SUKA Press.
Napitupulu, D., Rahim, R., Abdullah, D., Setiawan, M. I., Abdillah, L. A., Ahmar, A. S., Simarmata, J., Hidayat, R., Nurdiyanto, H., & Pranolo, A. (2018). Analysis of Student Satisfaction Toward Quality of Service Facility. Journal of Physics: Conference Series, 954(1), 012019. https://doi.org/10.1088/1742-6596/954/1/012019
Narimawati, U. (2007). Riset Manajemen Sumber Daya Manusia. Agung Media.
Oliver, S. (2007). Strategi Public Relations. Penerbit Erlangga.
Parasuraman, A. P., Zeithaml, V., & Berry, L. (1988). SERVQUAL: A multiple- Item Scale for measuring consumer perceptions of service quality. Journal of Retailing.
Permana, A., Aima, H. M., Ariyanto, E., & Nurmahdi, A. (2020). The Effect of Academic Service Quality on Satisfaction and Loyalty of Students University. Jurnal Ecodemica, 4(2), 230–241.
Putri, N. T., Satria, B., Amrina, E., & Alfadhlani. (2021). Pengaruh Kualitas layanan Terhadap Kepuasan Mahasiswa dengan Moderasi Budaya Organisasi dan Reputasi. Jurnal Rekayasa Sistem Industri, 10(2), 121–130. https://doi.org/10.26593/jrsi.v10i2.4200.121-130
Rasyid, H. A. (2017). Pengaruh Kualitas Layanan dan Pemanfaatan Teknologi Terhadap Kepuasan dan Loyalitas Pelanggan Go-Jek. Jurnal Ecodemica, 1(2), 200–214.
Saleem, S. S., Moosa, K., Imam, A., & Khan, R. A. (2017). Service Quality and Student Satisfaction: The Moderating Role of University Culture, Reputation and Price in Education Sector of Pakistan. Iranian Journal of Management Studies (IJMS), 10(1), 237–258.
Sekaran, U., & Bougie, R. (2016). Research Methods For Business: A Skill Building Approach (7th ed.). Wiley. https://www.wiley.com/en-ae/Research+Methods+For+Business%3A+A+Skill+Building+Approach%2C+7th+Edition-p-9781119266846
Shen, X., & Tian, X. (2012). Academic Culture and Campus Culture of Universities. Higher Education Studies, 2(2), 61.
Sitanggang, N., Luthan, P. L. A., & Hamid K, A. (2021). Relationship between Total Personal Quality, Service Quality and Student Satisfaction on Higher Education System. International Journal of Instruction, 14(4), 357–372. https://doi.org/10.29333/iji.2021.14421a
Soto, C., & Deemer, E. D. (2018). Communal Goals, Campus Racial Climate Perceptions, and Cultural Differences in Perceived Academic Satisfaction. The Career Development Quarterly, 66(1), 35–48. https://doi.org/10.1002/cdq.12120
Suharyadi, & Purwanto. (2004). Statistika untuk Ekonomi dan Keuangan Modern. Salemba Empat.
Suharyadi, & Purwanto. (2011). Statistika untuk Ekonomi dan Keuangan Modern (2nd ed.). Salemba Empat.
Tjiptono, F., & Chandra, G. (2016). Service, Quality & Satisfaction. CV Andi Offset.
Triwardhani, D., & Handayani, T. (2013). Pengaruh Atmosphir Akademik, Budaya, dan Kualitas Layanan terhadap Keinginan Berperilaku. Proceeding PESAT (Psikologi, Ekonomi, Sastra, Arsitektur, Dan Teknik Sipil), 5, 450–456.
Uluputty, N. F., & Junaidin. (2019). Pengaruh Kualitas Pelayanan, Budaya Akademik dan Kinerja Dosen terhadap Kepuasan Mahasiswa. POINT, 1(2), 22–30.
Uswah, Muljono, H., & Musringudin. (2022). The Effect of Quality of Academic Services and Infrastructure on Student Satisfaction at Uhamka Postgraduate School. Jurnal Kepemimpinan Pendidikan. https://journal.uhamka.ac.id/index.php/jkp/article/view/9233
Yesuf, S. E. (2020). Assessment of Service Quality and Customer Satisfaction in Private Minbus Transports: In the Case of Western Part of South Wollo Zone Some Selected Districts. European Journal of Business and Management, 12(13), 1–9.
Yulandari, A. (2009). Analisis Pengaruh Kualitas Pelayanan Garuda Indonesia Airways Terhadap Kepuasan Konsumen Di Kota Surakarta. Jurnal Bisnis Dan Kewirausahaan, 2(3), 100–110.
DOI: https://doi.org/10.17509/jpp.v23i3.63245
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Jurnal Penelitian Pendidikan
ISSN: p.1412-565X e.2541-4135
Jurnal Penelitian Pendidikan (JPP), Universitas Pendidikan Indonesia
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License