EDITORIAL TEAM
AIMS & SCOPE
PUBLICATION ETHICS
PEER REVIEW PROCESS
ARTICLE PROCESSING CHARGES (FEE)
ARTICLE TEMPLATE
PROGRESS TRACKINGPeran Partisipasi Masyarakat dan Lingkungan Alam pada Pengaruh Ancillary Service Terhadap Pemasaran Wisata Di Desa Liang Ndara, Kabupaten Manggarai Barat, Nusa Tenggara Timur
Abstract
Abstract
Tourism Village of Liang Ndara, NTT has physical potential then various cultural traditions from the community which still original and may totally different other villages. However, Liang Ndara's tourist attraction is not fully well developed due to limited human resources; Local tourism management; budget limitations for tourism development to sectoral ego in its management. Therefore it is important to discuss the causality of tourism in Liang Ndara Village with the variables associated between (1) ancillary, (2) community participation, (3) tourism marketing and (4) the natural environment. The Structural Model and Hypotheses Testing method was carried out to test convergent validity, composite reliability, discriminant validity, average variance extracted test, fornell-lacker with Partial Least Square-SEM software and hypothesis testing was carried out on each causality relationship between variables. The results found a positive and valid relationship in between the four variables directly, namely (1) Ancilary effect on community participation; (2) the effect of community participation on the natural environment; (3) the effect of community participation on tourism marketing; (4) The influence of the natural environment on tourism marketing. The indirect causality relationship was found the community participation, the natural environment and ancillary services are valid as a mediator.
Abstract
Desa Liang Ndara, NTT memiliki Potensi fisik hingga ragam tradisi kebudayaan masyarakat orisinil dan belum tentu dimiliki oleh desa lainnya. Namun demikian daya tarik wisata Liang Ndara tidak sepenuhnya berkembang dengan baik yang disebabkan oleh Keterbatasan SDM, Kelembagaan pengelola wisata, keterbatasan anggaran hingga, Ego sektoral dalam pengelolaannya. Maka dari itu penting membahas kausalitas kepariwisataan di desa ini dengan variabel yang dihubungkan antara (1) ancilary, (2) partisipasi masyarakat, (3) pemasaran pariwisata dan (4) lingkungan alam. Sehingga ini menjadi cerminan untuk menyelesaikan masalah kepariwisataaan di Desa Liang Ndara. Metode Structural Model and Hypotheses Testing dilakukan untuk pengujian convergent validity, composite reliability, discriminant validity, average variance extracted test, fornell-lacker dengan software Partial Least Square-SEM dan dilakukan pengujian hipotesis pada setiap hubungan kausalitas antar variabel. Hasil penelitian menemukan hubungan kausalitas yang posistif dan valid pada hubungan antara keempat variabel secara langsung yaitu (1) Pengaruh ancilary terhadap partisipasi masyarakat; (2) pengaruh partisipasi masyarakat terhadap lingkungan alam; (3) pengaruh partisipasi masyarakat terhadap pemasaran pariwisata; (4) Pengaruh lingkungan alam terhadap pemasaran pariwisata. Pada hubungan kausalitas secara tidak langsung ditemukan valid sebagai mediator pada partisipasi masyarakat, lingkungan alam dan ancillary service.
Keywords
Full Text:
PDFReferences
Adiwibowo, S., & Hidayat, R. (2021). NoGleitsmann, B. A., Kroma, M. M., & Steenhuis, T. (2007, May). Analysis of a rural water supply project in three communities in Mali: Participation and sustainability. In Natural resources forum (Vol. 31, No. 2, pp. 142-150). IOP Conference Series: Earth and Environmental Science, 840(1), 12–20.
Asmoro, B. T., & Da’awi, M. M. (2020). Revitalisasi Kelompok Sadar Wisata (Pokdarwis) Desa Sukodono, Kecamatan Dampit, Kabupaten Malang Dalam Pengelolaan Obyek Wisata Coban Pandawa. JPM (Jurnal Pemberdayaan Masyarakat), 5(1), 373–379.
Batra, A. (2006). Tourism marketing for sustainable development. ABAC Journal, 26(1), 59–65.
Bello-Bravo, J., Lovett, P. N., & Pittendrigh, B. R. (2015). The evolution of shea butter’s “paradox of paradoxa” and the potential opportunity for information and communication technology (ICT) to improve quality, market access and women’s livelihoods across rural Africa. Sustainability, 7(5), 5752–5772.
Berybe, G. A., Hanggu, E. O., & Welalangi, M. B. R. (2021). Hospitality Training Bagi Para Pengelola Homestay di Desa Liang Ndara Kabupaten Manggarai Barat. Jurnal Abdimas Pariwisata, 2(1), 1–7.
Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management, 21(1), 97–116.
Buonincontri, P., & Micera, R. (2016). The experience co-creation in smart tourism destinations: a multiple case analysis of European destinations. Information Technology & Tourism, 16, 285–315.
Carrión, G. C., Nitzl, C., & Roldán, J. L. (2017). Mediation analyses in partial least squares structural equation modeling: Guidelines and empirical examples. Partial Least Squares Path Modeling: Basic Concepts, Methodological Issues and Applications, 51(6), 173–195.
Chin, C. H., Lo, M. C., Razak, Z. bin, Pasbakhsh, P., & Mohamad, A. A. (2020). Resources confirmation for tourism destinations marketing efforts using PLS-MGA: The moderating impact of semirural and rural tourism destination. Sustainability, 12(17), 6787.
Dewi, N. I. K., Astawa, I. P., Siwantara, I. W., & Mataram, I. (2017). Strategy development: Case study on two cultural villages in Bali. Journal of Advances in Humanities and Social Sciences, 3(6), 293–302.
Gleitsmann, B. A., Kroma, M. M., & Steenhuis, T. (2007). Analysis of a rural water supply project in three communities in Mali: Participation and sustainability. Natural Resources Forum, 31(2), 142–150.
Gursoy, D., Chi, C. G. Q., & Lu, L. (2013). Antecedents and outcomes of residents’ attachment to their communities: A comparison of local residents and expatriate residents. Tourism Management, 36(1), 527–540.
Han, H., & Ryu, K. (2009). The roles of the physical environment, price perception, and customer satisfaction in determining customer loyalty in the restaurant industry. Journal of Hospitality & Tourism Research, 33(4), 487–510.
Hasbi, A., & Badollahi, M. Z. (2019). Analisis partisipasi masyarakat dan pemerintah dalam pengembangan sektor Pariwisata Kabupaten Bone, Sulawesi Selatan. Pusaka: Journal of Tourism, Hospitality, Travel and Business Event, 1(2), 15–27.
Hiani, H., Maryani, E., & Hidayat, T. (2022). Kemenarikan Desa Wisata Budaya Liang Ndara di Manggarai Barat Nusa Tenggara Timur. Tourism Scientific Journal, 7(2), 301–316.
Jamal, T. B., & Getz, D. (1995). Collaboration theory and community tourism planning. Annals of Tourism Research, 22(1), 186–204.
Kim, H., & Chen, M. H. (2017). Do residents and tourists view community participation differently in sustainable tourism? A study of residents and tourists in Jiufen, Taiwan. Tourism Management, 60(1), 454–465.
Kim, H. J., & Gursoy, D. (2012). Nature-based tourism and ecotourism: Environmental attitudes, motivations, and behaviors of Korean and international visitors. Journal of Travel Research, 51(4), 4–20.
Koens, K., Postma, A., & Papp, B. (2018). Tourism as a catalyst for social innovation: A systematic review of literature. Journal of Sustainable Tourism, 26(7), 1013–1030.
Leach, M., Mearns, R., & Scoones, I. (1999). Environmental entitlements: dynamics and institutions in community-based natural resource management. World Development, 27(2), 225–247.
Li, J., & Hu, W. (2021). Rural community participation in tourism development: A case study of China’s Xijiang Miao Village. Journal of Rural Studies, 83(1), 308–319.
Liu, D., Li, X., & Song, H. (2017). Determinants of tourist satisfaction with ancillary services in budget hotels: An exploratory study in Shanghai. Journal of Travel Research, 56(1), 121–133.
Marschalek, I. (2008). The concept of participatory local sustainability projects in seven Chinese villages. Journal of Environmental Management, 87(2), 226–235.
Nugraha, R. Y. (2022). Analisis partisipasi masyarakat dalam pengembangan desa wisata di Desa Kedungarum, Kecamatan Batur, Kabupaten Banjarnegara. Jurnal Pembangunan Wilayah Dan Kota, 18(1), 1–16.
Paskaleva-Shapira, K. A. (2007). New paradigms in city tourism management: Redefining destination promotion. Journal of Travel Research, 46(1), 108–114.
Pedo, I. H., & Widiartin, T. (2021). SISTEM PENJUALAN PERLENGKAPAN CACI BERBASIS WEB PADA TOKO RATU BORONG KABUPATEN MANGGARAI FLORES NTT. Melek IT: Information Technology Journal, 7(1), 103–112.
Pforr, C., & Hosie, P. (2010). Developing Strategies For Environmental Sustainability And Social Responsibility In The Tourism Industry: A Case Study Of The Great Barrier Reef. Journal Of Sustainable Tourism, 18(4), 433–448.
Putri, A. M. D., Sri, B. M. K., Suyana, U. M., & Murjana, Y. I. G. W. (2019). The influence of government role, community participation and social capital on the quality of destination and community welfare in the tourism village of Badung Regency Province of Bali. Russian Journal of Agricultural and Socio-Economic Sciences, 92(8), 235–251.
Ryan, C. (2002). Tourism and cultural proximity: Examples from New Zealand. Annals of Tourism Research, 29(4), 952–971.
Rydin, Y., & Pennington, M. (2000). Public participation and local environmental planning: the collective action problem and the potential of social capital. Local Environment, 5(2), 153–169.
Sabitha, F. A. (2022). Analisis Perencanaan Pembangunan Ekonomi Daerah Nusa Tenggara Timur Dalam Meningkatkan Pertumbuhan Ekonomi. Jurnal Mahasiswa: Jurnal Ilmiah Penalaran Dan Penelitian Mahasiswa, 4(1), 352–359.
Sudargini, Y., & Purwanto, A. (2020). Pendidikan pendekatan multikultural untuk membentuk karakter dan identitas nasional di era revolusi industri 4.0: a literature review. Journal of Industrial Engineering & Management Research, 1(3), 299–305.
Tien, N. H., Dung, H. T., & Tien, N. V. (2019). Branding building for Vietnam tourism industry reality and solutions. International Journal of Research in Marketing Management and Sales, 1(2), 63–68.
Tosun, C. (2002). Host perceptions of impacts: A comparative tourism study. Annals of Tourism Research, 29(1), 231–253.
Trimandala, A., & Kiskenda, D. (2022). Importance performance analysis on tourism development in Liang Ndara tourism village, West Manggarai. Enrichment: Journal of Management, 12(5), 4115–4126.
Truong, D. D. U. C. (2022). Community awareness and participation in biodiversity conservation at Phong Nha-Ke Bang National Park, Vietnam. Biodiversitas Journal of Biological Diversity, 23(1), 581–592.
Wiweka, K., Setiawan, B., Wachyuni, S. S., & Adnyana, P. P. (2020). Local perspective of community participation in lake toba as a tourism destination. International Journal of Tourism & Hospitality Review, 7(1), 87–94.
Yatmaja, P. T. (2019). Efektivitas Pemberdayaan Masyarakat Oleh Kelompok Sadar Wisata (Pokdarwis) Dalam Mengembangkan Pariwisata Berkelanjutan (Studi pada Pokdarwis Minang Rua Bahari di Desa Kelawi, Kecamatan Bakauheni, Kabupaten Lampung Selatan). Jurnal Pengabdian Fakultas Pertanian Universitas Lampung, 10(1), 27–36.
Zhao, X., Lynch Jr, J. G., & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and truths about mediation analysis. Journal of Consumer Research, 37(2), 197–206.
DOI: https://doi.org/10.17509/jithor.v6i2.58682
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
eISSN : 2654-4687
pISSN : 2654-3893
This work is licensed under Creative Commons Attribution-ShareAlike 4.0 International License