Analysis of MuluMile's Marketing Communication Strategy in Increasing Sales Volume
Abstract
This study aims to determine the marketing strategies used by MuluMile in increasing sales volume. This type of research is using a qualitative descriptive approach. The data analysis used is descriptive analysis, referring to the 4P concept of the marketing mix (Product, Price, Promotion, Place) and then SWOT analysis is used. Based on the analysis conducted, MuluMile has strategies in increasing sales volume, namely: 1) Products, a strategy used to improve product quality. 2) Price, providing affordable prices by reducing the level of profit of a product. 3) Promotion, making information media in social media (WhatsApp, Instagram and Facebook). 4) Place, give good service. Based on the internal and external analysis carried out at the MuluMile company, it can be found that MuluMile is currently in a development strategy. Where the decision to be taken is to develop the company by improving quality andcompleteness of the product and reproduce all forms of promotion.
Keywords
References
Annisa, T., Koeswandi, L., & Primasakara, E.
A. (2020). Analisis saluran pemasaran terintegrasi UMKM Badii Farm Purwakarta dalam meningkatkan volume penjualan. Jurnal Ilmu Manajemen dan Bisnis, (March). 11(1), 2015–2020
Aprilya, T. (2017). Strategi komunikasi pemasaran nadyasfashop melalui instagram dalam meningkatkan kepercayaan customer di Samarinda. EJournal Ilmu Komunikasi, 5(1), 13-23.
Atmoko, T. P. H. (2018). Strategi pemasaran untuk meningkatkan volume penjualan di cavinton hotel Yogyakarta. Journal of Indonesian Tourism, Hospitality and Recreation, 1(2), 83–96.
Enitasari, R., & Hertati, D. (2019). Efektivitas pelayanan administrasi kependudukan berbasis aplikasi berkas Mlaku Dewe di kantor kecamatan Sukodono kabupaten Sidoarjo. Public Administration Journal of Research, 1(2), 137-150.
Karim, D., Sepang, J. L., & Lumanaw, B. (2014). Marketing mix pengaruhnya terhadap volume penjualan pada Pt. Manado Sejati Perkasa Group. Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 2(1), 421–430.
Kusniadji, S. (2016). Strategi komunikasi pemasaran dalam kegiatan pemasaran produk consumer goods (Studi kasus Pada PT Expand Berlian Mulia di Semarang. Jurnal Komunikasi, 8(1), 83-98.
Lötter, M. J., Geldenhuys, S., & Potgieter, M. (2014). Adventure tourists in Pretoria, South Africa: A demographic profile. African Journal of Hospitality, Tourism and Leisure, 3(2), 1-10.
Mesraudha, M. M., Meliza, D. M., & Yuliani, M. Y. (2021). Persepsi pelaku Usaha Mikro Kecil dan Menengah desa Jake kec. Kuantan Tengah terhadap keberadaan bank syariah yang ada di kab. Kuantan Singingi. Jurnal Al-Falah Perbankan Syariah, 3(2), 46-58.
Mukarromah, S., Maro’ah, S., & Mochklas, M. (2018). Implementasi strategi bauran pemasaran dalam meningkatkan volume penjualan toko baju senam grosir.com. Jurnal Eksekutif, 15(2), 316–333.
Nasution, M. I., Prayogi, M. A., & Nasution, S. M. A. (2017). Analisis pengaruh bauran pemasaran terhadap volume penjualan. Jurnal Riset Sains Manajemen, 1(1), 1-12.
Pradiani, T. (2018). Pengaruh Sistem Pemasaran digital marketing terhadap peningkatan volume penjualan hasil industri rumahan. Jurnal Ilmiah Bisnis dan Ekonomi Asia, 11(2), 46–53.
Sari, Rajagukguk, P. (2017). Analisis kebijakan produk dan promosi terhadap volume penjualan. Konferensi Nasional Ilmu Sosial & Teknologi (KNiST), 1(1), 473–478.
Saprijal, M. (2014). Strategi pemasaran dalam meningkatkan volume penjualan (studi pada s-mart swalayan pasir pengaraian). Cano Ekonomos, 3(1), 41-56.
A. N. K., & Said, D. (2020). Implementasi akuntansi lingkungan terhadap kinerja perusahaan. Jurnal Riset Akuntansi Tirtayasa, 5(1), 32-38.
Refbacks
- There are currently no refbacks.
Copyright (c) 2021 A Social Science and Entrepreneurship (ASSET) Journal