Koeswandi, Tika, Universitas Pendidikan Indonesia
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Vol 2, No 2 (2022): A Social Science and Entrepreneurship Journal (2022, September) - Articles
Analysis of Digital Marketing Strategy at Almeera Atelier
Abstract PDF
ISSN: 2776-6950
Keywords
Business Model
Competence, Knowledge Management and Employee Performance
Content Marketing, Purchase Decisions Almeera Atelier
Corporate Social Responsibility, Profitability, Return On Equity.
Entrepreneurship
Fishbone Diagram
Instagram
Market Development
Market Trends Analysis
Marketing Management
Marketing Strategy
Marketing communications
Purchase Decision.
QSPM
Qualitative Descriptive
SWOT Analysis, Business Strategy
Sales volume
Social Enterprise
Social Entrepreneurship
Social Media Marketing
entrepreneurship, MSMEs, social entrepreneurship, Tasikmalaya
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