Pengaruh Workshop dan Pelatihan “Marketing Capabilities” dalam Meningkatkan Kinerja Pemasaran UMKM

Ari Riswanto

Abstract


The purpose of this study was to determine the effect of workshops and training to improve marketing performance on micro small and medium enterprises (MSME). The research methodology used is quantitative descriptive using simple linear regression analysis. The samples of 25 MSMEs conducted training and training were collected from related government agencies. The results showed that the training organized by the relevant government agencies had proved in improving marketing performance effectively at MSMEs. Continuous training activities are needed to comprehend MSMEs business success.

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