Hendrayati, Heny, Universitas Pendidikan Indonesia, Indonesia

• Vol 7, No 2 (2018): IMAGE : Jurnal Riset Manajemen. November 2018 - Articles
  CELEBRITY ENDORSER SEBAGAI ATTENTION GETTING DEVICE DALAM MENINGKATKAN BRAND RECALL
  Abstract  PDF
• Vol 9, No 1 (2020): IMAGE : Jurnal Riset Manajemen, April 2020 - Articles
  STRATEGI PENINGKATAN KUNJUNGAN MUSEUM DI ERA COVID-19 MELALUI VIRTUAL MUSEUM NASIONAL INDONESIA
  Abstract  PDF
• Vol 11, No 1 (2023): Image : Jurnal Riset Manajemen - Articles
  Adopsi Literasi Fintech untuk E-Money di Kalangan Generasi Z
  Abstract  Pdf
• Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen - Articles
  Overconfidence and Herding: How These Biases Affect Generation Z Investments Decision Making
  Abstract  PDF
• Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen - Articles
  Memorable Tourist Experience and its Impact on Tourist Engagement
  Abstract  PDF

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