Adelina, Nadia, Program Magister Manajemen, Fakultas Ekonomi Pascasarjana Universitas Katolik Parahyangan Bandung, Indonesia
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Vol 3, No 1 (2014): IMAGE : Jurnal Riset Manajemen.April 2014 - Articles
Pengaruh Brand Equity Terhadap Keputusan Pembelian Minuman Isotonik Mizone di Bandung
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