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Vol 8, No 1 (2019): IMAGE : Jurnal Riset Manajemen. April 2019 PENGARUH CITRA MEREK TERHADAP MINAT BELI : STUDI PADA PRODUK KECANTIKAN Abstract  PDF
Ninda Fauziah, Dadan Abdul Aziz Mubarok
 
Vol 11, No 1 (2023): Image : Jurnal Riset Manajemen Social Media Marketing and Fashion Purchase Intention in Indonesia's Transitional Economy Abstract  PDF
Marchela Indah Atrisia, Lely Syafawi, Nurmalla Sari
 
Vol 11, No 2 (2022): IMAGE : Jurnal Riset Manajemen, November 2022 PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION DENGAN MEDIASI BRAND IMAGE DAN MODERASI NEGATIVE PUBLICITY Abstract  PDF
Helmi Mulyana, Ratih Hurriyati, Asep Kurniawan, Bambang Widjajanta
 
Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen Exploration of Perceived Behavioral Control and Intention to Purchase to Increase Actual Behavior Abstract  PDF
Tasya Aulia Amanda, Endy Gunanto Marsasi
 
Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen On the Rise of Social Media Influencer Marketing: A Systematic Literature Review and Future Research Agenda Abstract  PDF
Pearl Fafa Bansah, Vanessa Gaffar, Disman Disman, Ayu Krishna Yuliawati
 
Vol 12, No 2 (2024): Image : Jurnal Riset Manajemen E-WoM Information Influences ESQA Cosmetics Consumer Purchase Intention on TikTok Application Abstract  PDF
Raden Roro Sekar Maya Prabawati, Hanifa Nur Fadhilla
 
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