Superior Customer Value Creation Strategy through Service Marketing Mix Performance Improvement in Building Bandung Municipality’s Reputation

Abstract

The changes in environment and competitive strength of an industry caused gaps between environment’s demand and changes in competition strength on a city. This condition have forced the Bandung municipality to change its’ strategy as an effort to face the tight competition, where every organization in the municipality is challenged to give the best service to the public. A city is claimed for always revitalization  its strategy to guarantees compatibility of environment change demand and competition with internal strength city organization that have this condition are felt of vital importance remember disability of a city in giving  various response  of opportunity and threats external, can result go down it competitive ability and or attainment of city organization performance that not reached, If this condition are let then will menace pertinent city reputation This Situation change  of city strategy orientation, pass by strategy of superior customer value  ,  that is by assign value that superior to its society  then city reputation gain strengths and sturdy . This condition can be executed pass by improvement of marketing mix service .program performance