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Vol 24, No 2 (2024) THE INFLUENCE OF SOCIAL MEDIA CONTENT MARKETING AND PERCEIVED SERVICE QUALITY ON PURCHASE DECISION (Study on F&B Edtech X Customers in Indonesia) Abstract
Chitra Agustiany Mufidah
 
Vol 24, No 2 (2024) THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND EQUITY ON PURCHASE DECISION (Survey on Instagram Followers of Kopi Kenangan @kopikenangan.id) Abstract
Dea Nandika Putri
 
Vol 22, No 2 (2022): Strategic Pengaruh Social Media Entrepreneur Dan Inovasi Terhadap Business Performance Pelaku UMKM Keripik Singkong Pedas Kota Cimahi Abstract  PDF
Hari Mulyadi, Sulastri Sulastri, Siti Fauziah Ahmad
 
Vol 24, No 1 (2024) Pengaruh Social Media Endorsement Credibility Terhadap Customer Based Brand Equity Abstract
Hari Meidiansyah
 
Vol 24, No 1 (2024) A Quantitative Study: Attitudinal Factor Halal Tourism Visit Intention through Short Video Based Social Media Abstract
Eka Septiarini
 
Vol 23, No 2 (2023) PENGARUH IKLAN MEDIA SOSIAL DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE (Survei pada Followers Instagram Sataka Watch) Abstract
Dzikry Nurzamil Lomri
 
Vol 19, No 2 (2019): Strategic The Role of Social Media in Improving Woven Blanket Industry Business Performance in Garut Regency Abstract  PDF
Galih Abdul Fatah Maulani
 
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