Multilingualism of Tourism Attraction in Bandung

Ari Arifin Danuwijaya, Cep Ubad Abdullah

Abstract


This study aims to identify programs that have been carried out by managers of tourist attractions in the North Bandung area. This study uses a qualitative approach, primary data obtained through observations and interviews. Secondary data is obtained through previous research, local government policies, and digital media through websites and social media. The method of analysis uses qualitative descriptive analysis through the stages of analysis before being in the field, data reduction, data presentation, and conclusion drawing. The results showed that the tourist attractions of Tebing Keraton and TWA Tangkubanparahu have multi-language communication through online and offline media.


Full Text:

PDF

References


Aikhenvald, A. Y. (2003). Multilingualism and Ethnic Stereotypes: The Tariana of Northwest Amazonia. Language in Society, 32(1), 1–21.

Arsky, J. M., & Cherny, A. I. (1997). The ethno-Cultural, Linguistic and Ethical Problems of The “Infosphere.” International Information and Library Review, 29(2), 251–260.

Bloomfield, L. (1933). Language History: from Language. Holt, Rinehart and Winston.

BPS. (2015). Data Kunjungan Wisatawan 2010-2015.

Brauer, R., Dymitrow, M., & Tribe, J. (2019). The Impact of Tourism Research. Annals of Tourism Research, 77, 64–78.

Cameron, D. (2000). Styling The Worker: Gender and The Commodification of Language in The Globalized Service Economy. Journal of Sociolinguistics, 4(3), 323–347.

Cohen, E., & Cooper, R. L. (1986). Language and Tourism. Annals of Tourism Research, 13(4), 533–563.

Cummins, J. (2007). Rethinking Monolingual Instructional Strategies in Multilingual Classrooms. Canadian Journal of Applied Linguistics / Revue Canadienne de Linguistique Appliquee, 10(2), 221–240.

Duchêne, A. (2009). Marketing, Management and Performance: Multilingualism as Commodity in a Tourism Call Centre. Language Policy, 8(1), 27–50.

Ervina, E., Octaviany, V., & Wulung, S. R. P. (2020). Visitor Management Strategies in Nature-Based Destination: A Case Study in Djuanda Forest Park, Bandung, Indonesia. Test Engineering and Management, 83, 7654–7660.

Fatmawatie, B. D., & Baizal, Z. K. A. (2019). Tourism Recommender System Using Case Based Reasoning Approach (Case Study: Bandung Raya Area). Journal of Physics: Conference Series, 1192(1).

Franceschini, R. (2009). The Genesis and Development of Research in Multilingualism: Perspectives for Future Research. In Te Exploration of Multilingualism: Development of Research on L3, Multilingualism and Multiple Language Acquisition (Issue 6, pp. 27–62). John Benjamis Publishing Company.

Jafari, J., & Way, W. (1994). Multicultural Strategics in Tourism. Cornell Hotel and Restaurant Administration Quarterly, 35(6), 72–79.

Kemp, C. (2009). Learning, Transfer, and Creativity in Multilingual Language Learning: A Dynamic Systems Approach. The Sixth International Conference on Third Language Acquisition and Multilingualism, Free University of Bozen-Bolzano.

Lituchy, T. R., & Barra, R. A. (2008). International Issues of The Design and Usage of Websites for E-Commerce: Hotel and Airline Examples. Journal of Engineering and Technology Management - JET-M, 25(1–2), 93–111.

Manaliyo, J. (2009). Tourism and Multilingualism in Cape Town: Language practices and policy.

McArthur, T., Lam-McArthur, J., Fontaine, L., & McArthur, R. (2018). The Oxford Companion to The English Language. In T. McArthur, J. Lam-McArthur, L. Fontaine, & R. McArthur (Eds.), The Oxford Companion to the English Language (Second edi). Oxford University Press.

Morin, F. (2012). Sennett, Richard, Le travail sans qualités : Les Conséquences Humaines De La Flexibilité. In Relations industrielles (Vol. 55, Issue 4). Albin Michel.

Pek, L. S., Mee, R. W. M., Nadarajan, N.-T. M., Mohamad, A. R., Alias, Z., & Ismail, M. R. bin. (2019). Tourists’ Perceptions on Multilingualism use among Tourism Employees at Major Attractions in Kuala Selangor. International Journal of Academic Research in Business and Social Sciences, 9(5), 618–623.

Perles-Ribes, J. F., Ramón-Rodríguez, A. B., Rubia, A., & Moreno-Izquierdo, L. (2017). Is The Tourism-Led Growth Hypothesis Valid After The Global Economic and Financial Crisis? The Case of Spain 1957–2014. Tourism Management, 61, 96–109.

Pratiwi, D. P. E. (2019). Bali Tourism Advertisements: A Linguistic Analysis. International Journal of Linguistics, Literature and Culture.

Suhaimi, N. I. B., & Abdullah, A. T. H. bin. (2017). The Role of Multilingualism in Enhancing Tourism Sector in Malaysia. International Journal of Academic Research in Business and Social Sciences, 7(7), Pages 816--832.

Wahyudi, N. D., & Widhiasih, L. K. S. (2016). Keanekabahasaan (Multilingualisme) dalam Video Promosi Destinasi Pariwisata Jegeg Bagus Denpasar. Prosiding Semnas Hasil Penelitian.

Wu, K. J., Zhu, Y., Chen, Q., & Tseng, M. L. (2019). Building Sustainable Tourism Hierarchical Framework: Coordinated Triple Bottom Line Approach in Linguistic Preferences. Journal of Cleaner Production, 229, 157–168.

Wulung, S. R. P. (2018). Spatial Model Analysis of Bandung Basin Geotourism Destination [Bandung Institute of Technology].

Wulung, S. R. P., & Brahmantyo, B. (2019). Geotourism Reinterpretation towards Natural Tourist Attractions in Bandung Basin, West Java, Indonesia. 3rd International Seminar on Tourism.

Yan, X. (2019). A Study of Language Choices in The Linguistic Landscape of Macao’s Heritage and Gaming Tourism. Journal of Multilingual and Multicultural Development, 40(3), 198–217.




DOI: https://doi.org/10.17509/jote.v1i1.37125

Refbacks

  • There are currently no refbacks.


Journal of Tourism Education Indexed By: