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Vol 14, No 1 (2023): Jurnal Ilmu Manajemen dan Bisnis. Maret 2023 Model Minat Beli dengan Mediasi Sikap Merek Melalui Penempatan Produk dan Celebrity Endorser Abstract  PDF
Ade Windu Sadewi, Herman Herman, Febrina Hambalah
 
Vol 11, No 2 (2020): Jurnal Ilmu Manajemen dan Bisnis. September 2020 Analisis Pengaruh Celebrity Endorser dan Inovasi Produk Terhadap Keputusan Pembelian Handphone Oppo dengan Intervening Brand Image Abstract  PDF
Femmy Effendy
 
Vol 13, No 2 (2022): Jurnal Ilmu Manajemen dan Bisnis. September 2022 Pengaruh Sosial Media Marketing dan Celebrity Endorser Terhadap Minat Beli Produk Scarlett Whitening Pada Aplikasi TikTok (Studi Kasus Pada Perempuan Generasi Z di Surabaya). Abstract  PDF
Tanti Yustina, Sonja Andarini
 
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