The Power of Trust, Security, and Risk in Shaping Online Credit Behavior: A Study on Shopee’s SPayLater

Kevin Aditya Rizaldi, Mahendra Fakhri

Abstract


Purpose- This study investigates the influence of trust, security, and risk on online credit decisions, specifically focusing on Shopee's SPayLater feature. The research aims to understand how these factors affect consumers' decisions to adopt and use online credit services, an area of growing importance in e-commerce and fintech.
Design/Methods/Approach – A descriptive causal research design with a quantitative approach was employed. Data was collected using a structured questionnaire distributed online, utilizing a Likert scale to measure respondents' attitudes and perceptions towards trust, security, and risk. The study analyzed responses from 400 respondents using multiple linear regression analysis to examine the relationships between the variables.
Findings – The findings reveal that trust, security, and risk have a significant and positive influence on consumers' decisions to take online credit. The analysis confirms that all three factors contribute meaningfully to encouraging consumers to adopt online credit services. This underscores the importance of building consumer trust, strengthening security measures, and effectively managing perceived risks in the digital credit environment.
Research Implications/Limitations – The findings provide valuable insights into the key factors driving consumer decision-making in online credit services. However, the study is limited by its focus on a single platform, Shopee, and the use of self-reported data, which may introduce biases.
Originality/Value – This study contributes to the understanding of the role of trust, security, and risk in shaping consumer decisions regarding online credit. The results offer practical implications for e-commerce platforms and fintech services looking to enhance consumer trust and security. Future research could explore other factors affecting online credit adoption and investigate broader samples across different e-commerce platforms.


Keywords


trust; security; risk; online credit decision; consumer behavior.

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DOI: https://doi.org/10.17509/tjr.v7i2.54120

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